Exterior Rendering

An exterior rendering is a hyper-realistic digital image that shows what a building’s facade, form, and surroundings will look like before construction begins. Lobo Studio produces high-quality exterior renderings for real estate developers, architects, and construction companies, with offices in Barcelona, Madrid, and Málaga.

Seeking Exterior Rendering Excellence

We are dedicated until the last second to make your projects a reality.
external rendering for projects of any size. For the Lobo Studio team the most important thing is that you trust in our hyper-realistic visualization capabilities to unleash our creativity and good work.

Communication as a Key Axis

We know the importance of a good communication
That is why we offer agile methodologies of direct communication with our clients without intermediaries.
We want to facilitate the production of any project no matter how difficult it may be. That's why we are always open to improve our internal processes day after day.

A Picture Is Worth a Thousand Words

The power of image has never been as important as it is now in the digital revolution. That is why we enhance your project in such a way that it stands out from the rest and captures the attention of your target audience.

Who is the target audience of the exterior renderings?

Mainly to developers and architects, but it can be very interesting for construction companies, municipalities or private companies that need to visualize new urban and construction projects or new extensions of private offices.

The importance of a good exterior rendering

Realistic image makes your project stand out from the rest
Get your customers to fall in love more easily in less time
A good execution in the treatment of facade materials shows exactly how the finished work or project will be.

If you want to know more marketing tools to help you increase your sales I leave you this link.

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What importance do you give to a good representation of landscape, sky and materials in your exterior renderings?

You should attach great importance to it, because the more realistic the environment is in the exterior rendering, the easier it will be for the potential customer to be transported to this space and arouse his interest in your ad.

If you are not investing in renderings that show the exterior of your project realistically, you are just one more among your competitors, therefore, you are losing customers.

The desire to buy a home is very emotional and the more you convey in the exterior renderings of your ads, the more eyeballs you're going to capture. Which means: + interested + sales AND + fast

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The characteristics of a professional Exterior Rendering

A good exterior rendering is based on a hyper-realistic image of the architectural project to be worked on.

The execution must be perfectly adapted to the final characteristics of the building, adhering to the characteristics of the environment in which it is framed.

The power of the image

All this is thanks to the power and importance of image today. The image makes it easier to get your message and your product across faster and more effectively, allowing for a quicker and more direct connection with your potential customer.

In Lobo Studio we know the power of image and we apply it to the success of your real estate project.

We like to to deliver on our clients' projects with the best of our experience and our time. That's why Lobo Studio' s Exterior Renderings allow a hyper-realistic visualization loaded with creativity and visual attraction.

We apply all our professionalism and experience combined with the most modern computer technology at the service of 3D design.

We perform exterior rendering, 3D floor rendering, 360 rendering or interior rendering, all adapted to what our clients need.

Frequently Asked Questions about Exterior Rendering

What is an external rendering?

An exterior 3D architectural rendering is the process of creating a three-dimensional image of an architectural design that has not yet been built. The goal of 3D architectural rendering is to make it possible to visualize a realistic and near-true finished product of the exterior of a building or architectural design before construction begins.

The design of a 3D exterior rendering is one of the fundamental digital marketing tools for real estate companies, developers and leading architecture portals.

It allows a reliable recreation of all types of architectural projects and real estate designs. Always adjusting to what you want to show to potential customers, investors or buyers.

What is an external rendering for?

We know the importance of showing your architectural projects in different spaces of diffusion or points of sale. Whether to developers, investors or potential buyers. This is the purpose and objective of a quality exterior rendering.

Exterior rendering in digital marketing

In recent years, exterior rendering has become one of the most important real estate and architectural marketing tools.

Because image is every day more important and fundamental in any communication and dissemination strategy. Both in public and private channels.

Exterior rendering as a sales weapon

It is also a very powerful sales weapon that allows you to bring your architectural project closer to your client.

In a highly competitive environment such as the real estate sector and the architectural sector in general, 3D Exterior Rendering becomes a way to easily surpass your rivals and position yourself ahead in the pre-sales phase.

The 3 most common mistakes in Exterior Renders

Here is a video from our YouTube channel so you can get a better idea of what your company needs.

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Frequently Asked Questions About Exterior Renderings

What is exterior rendering? +

An exterior rendering is a hyper-realistic digital image that shows what the facade, volume, and surroundings of a building or home will look like before construction begins. It is created using 3D modeling and advanced techniques in lighting, texturing, and digital landscaping. Exterior renderings are an essential tool for marketing new-construction real estate projects, presenting to investors, and obtaining planning approval for architectural projects.

What is the difference between exterior and interior plaster? +

An exterior rendering shows the building’s facade, its form, how it integrates with the urban or natural surroundings, the landscaping, and the outdoor common areas. An interior rendering shows the home’s interior spaces with detailed interior design. These are complementary services: the exterior rendering conveys the project’s architectural presence and its relationship with the surroundings, while the interior rendering conveys the experience of living in the space. At Lobo Studio, we offer both services, with interior design and art direction included.

How much does a professional exterior rendering cost? +

The price of a professional exterior rendering varies depending on the complexity of the project, the size of the building, the level of detail in the surroundings and landscaping, and whether both daytime and nighttime versions are required. At Lobo Studio, each project is quoted on a case-by-case basis after analyzing the plans and the client’s needs. The cost should be viewed as an investment in marketing: a high-quality exterior rendering positions the project ahead of the competition during the pre-sale phase.

What do I need to order an exterior rendering? +

To start an exterior rendering project, you need to submit the project plans (floor plans, elevations, and sections in AutoCAD, SketchUp, or a similar format), the specifications document listing the facade materials, and the project location so we can assess the solar orientation and surroundings. If the project includes landscaping or outdoor common areas, we recommend providing a site plan. At Lobo Studio, we analyze all the documentation and select the viewpoints that maximize the project’s visual impact.

How long does it take to render an exterior? +

The turnaround time for a hyper-realistic exterior rendering is 3 to 7 business days, depending on the complexity of the project, the level of detail in the surroundings, and the number of images. The process includes 3D modeling of the building and its surroundings, applying facade materials, creating the landscaping, lighting, high-resolution rendering, and post-production. Previews are provided for approval throughout the process.

Can you create nighttime exterior renderings? +

Yes. Nighttime exterior renderings are a specialty of Lobo Studio and allow you to visualize the building’s lighting impact on its surroundings, showcasing the facade lighting, common areas, outdoor lighting, and the overall atmosphere of the project at night. They are particularly effective for luxury and hospitality projects, where nighttime lighting is a key differentiator.

Who are the exterior renderings intended for? +

Lobo Studio's exterior renderings are primarily aimed at real estate developers looking to market new construction projects, architects who need visualizations for presentations or architectural competitions, construction companies that require visual materials for the pre-sale phase, and local governments or private companies that need to visualize urban development projects before they are implemented.

Why is it important to invest in high-quality exterior renderings? +

An exterior rendering is the first image a potential buyer sees of a real estate project. If that image doesn’t convey quality, exclusivity, and trust, the prospective buyer won’t go on to explore the interiors or request more information. In Lobo Studio’s experience, the more realistic the setting in the exterior rendering, the easier it is for the potential client to visualize themselves in the space and spark their interest in purchasing. A low-quality exterior rendering makes you just another face in the crowd.