The real estate sector and Real Estate are in a situation of constant change.

Thanks to market innovation and the adaptation of technology in this industry, more traditional marketing and sales strategies have fallen by the wayside.

We must think that real estate marketing is always based on the needs and preferences of our customers. That is why, with the arrival of the Millennials, those born in the 80s and early 90s, developers and real estate companies have had to change their dynamics and focus on technological innovation.

Well, time is passing much faster than we think and we can't make the same mistake of anchoring ourselves to it. Millennials have been, for years, the active buyers in the real estate sector and this is starting to change to make way for Generation Z. If we want to go further and consider the future of our business, we must focus on a new generation: the Alpha.

Generation Alpha comprises those born from 2010 to 2024, i.e. 10-year-olds. Although it may seem that we are rushing too fast, this generation will strongly impact product consumption globally, as it is what they have learned from their predecessors who generated purchases dynamically.

Alpha's were born with technology under their arms; they are the first generation to be innately tech-savvy, they have a lot of potential for social relationships and access to information.

We have gone from learning how social networks work, knowing what smartphones are and how to use computers to the new generation growing up with that knowledge.

From an early age, they are exposed to screens, to read or learn sounds, they have easy access to the information that surrounds us and they coexist with digital media. Therefore, they are highly educated consumers in the technological field but, at the same time, they tend to have a low attention span.

For this reason, it is necessary for real estate companies and other brands to generate more content focused on this market niche, that is, real estate marketing that is characterized by catching attention and provoking response in a reduced time.

We have to be aware that with this target they are used to change, which will make loyalty to our company a challenge, as their options are constantly changing. We must prepare ourselves to enhance our real estate innovation in a fast and flexible way.

Traditional sales will not be enough; real estate marketing will have to be dynamic and viral. The personalization of homes will increase and we will have to adapt to new ways of working as well as generating buying experiences.

In Real Estate, this turnaround will be achieved if developers and real estate companies bet on new marketing strategies based on technology, such as virtual reality, 3D rendering or video as a basic tool.

The Alpha generation does not understand borders, they have a high power of social interaction and this should be reflected in the future in the real estate sector. In fact, today we already know work spaces or housing where social communication is encouraged, such as coworkings or colivings.

Therefore, the real estate sector must plan future niche projects, digitalization and appropriate communication for real estate branding. We must attract the attention of new customers and generate experiences on a constant basis.