What is a 3D Render? The definitive guide to understanding how they work

what is a render


What is a render?

Surely you have ever wondered what a render or 3D perspective is?

Well, a render is a digital image generated in a computer, in which buildings, objects or characters are represented in three dimensions, with the purpose of showing a realistic aspect of the scene or object. For example houses or buildings. 

In the world of architectural design, visual representations are essential to convey the vision of a project. And that's where renderings come into play.

But what are they really and how do they work? In this definitive guide, we'll give you a complete understanding of renderings and how to get the most out of this powerful tool. Renderings are digital representations of an architectural design that provide a realistic and detailed view of the finished project. These images, created using specialized software, allow architects, designers and clients to visualize what the building will look like before it is built.

We will explore the different types of renderings, from basic black and white to more detailed, photorealistic renderings. In addition, we will discover how renderings play a crucial role in project presentation and how they can influence decision making.

Whether you are an architect looking to improve your presentation skills or a client interested in understanding a project in more depth, this guide will give you the knowledge you need to understand renderings and their impact on the world of architectural design. Let's get started!

The process of creating a rendering is carried out through various techniques such as modeling, texturing of materials, lighting, distribution and even specific photography techniques in order to achieve photorealistic images. 

In many occasions, the renders are so real that they can be easily mistaken for photographs, in that case we would be talking about Photorealistic renders.

what is a render


What is a render for?

The 3D has a wide variety of possibilities and its use is very broad.

For years, rendering has been used in the architectural industry as the main tool to convey the architect's or designer's vision to the client. 

In the case of real estate, they are used as visual support in the presentation and attraction of investment for new developments, and as part of the sales strategy for the pre-sale and promotion of the project.

what is a render


How is an architectural rendering done?

The 3d rendering in architecture, always following the style and needs of the client, is done in different phases:

3D Modeling

The volumetry and scenes of the project are created following the exact measurements.

3d modeling



In this phase, the points of view of each scene are fixed, i.e. the camera is positioned to enhance the best perspective of each room.

what is a render



materials are applied to all surfaces and elements following the real scale measurements. To find high quality textures you can go here.



Decoration and vegetation

It is time to work on the atmosphere and the environment of the image. Decorative elements are added, as well as different types of vegetation, which bring life and realism to the image.

vegetation rendering



the lighting of each scene, both natural and artificial light, is defined. 

lighting rendering



Once all the details of the rendering have been worked out, the final image is exported in high definition. 




Finally, all architectural renderings are processed in an editing program, in which the details are enhanced to give more definition and achieve an image with the greatest possible hyperrealism. 



Types of renderings

After having seen in detail what a render is, we are now going to see the different types of renderings that exist in the market.

360 3d virtual tour 

A 3D Virtual Tour is a 360º images achievement with a navigation system that allows you to walk freely through the spaces of the virtual tour. Getting to recreate the spaces of a house in a realistic way without it being built. 

virtual tour


Product rendering

Rendering a product is the process of generating a 3D image or a 3D animation from a model, using a computer application, achieving the final product with a controlled finish of lights, textures, angles and volume.

The main difference with a photograph is that in photography you do not have the same control over position, scale, volume, textures and lighting.

product rendering


3d infoarchitecture animations

A 3d infoarchitecture animation is based on giving life to those objects that do not have it (for example buildings), these objects can be rotated and moved in a three-dimensional space. It is the representation of an architectural project through the production of 3D computer graphics. 


3d animations


Low cost 3D plans

It is the representation in three dimensions of data that have been stored with reference to a geometric model with the objective of offering a complete 3D image as a complement to the traditional plan, in order to offer a better view of the project from another perspective.

3D drawings

Benefits of using renders

The use of renderings offers a number of benefits for architects, designers and clients alike. First, renderings enable better communication and understanding of a design by providing a clear and detailed visual representation. This avoids misunderstandings and facilitates informed decision making.

In addition, renderings save time and money by allowing changes and adjustments to be made before actual construction begins. This avoids costly mistakes and rework, as any problems or issues can be identified and fixed at the design stage.

Common misconceptions about renders

Normally for people who do not know what a render is, some concepts about its usefulness and benefits can lead them to confusion, there are some common misconceptions about renders. One of them is that renderings are only for large scale or high budget projects. In reality, renderings can be used in projects of any size and budget, as they are an accessible and versatile tool.

Another misconception is that renderings are always 100% accurate and represent exactly how a project will look in reality. While renderings can be very realistic, it is important to keep in mind that they are digital representations and there may be some differences from the final built version.

Tips for creating high quality renders

Once you are clear on what a render is, you should know that there are different rendering qualities in the industry and to create high quality renders, it is important to follow some practical tips. Firstly, it is essential to use reliable and up-to-date rendering software. This will ensure that you can take full advantage of the program's capabilities and get realistic and detailed results.

In addition, it is important to pay attention to detail and use realistic materials and textures. This includes considering how materials will look in different lighting conditions and how they will interact with the surrounding environment.

Best software and tools for rendering creation

There are numerous programs and tools available for creating high quality renderings. Some of the most popular include:

  • Autodesk 3ds Max,
  • SketchUp
  • V-Ray
  • Blender.

These programs offer a wide range of features and customization options to create realistic and detailed renderings.

Examples of stunning renderings in architecture, interior design and product design by Lobo Studio

To get an idea of what can be achieved with renderings, here are some impressive examples in different fields. In architecture, renderings can show what a futuristic skyscraper or a modern design house will look like.

what is a render
Render flat iron by Lobo Studio
what is a render
Night Skyscraper Rendering by Lobo Studio

In interior design, renderings can show how a space will look after a complete renovation, from furniture choices to lighting and colors.

In product design, renderings can show how a new car will look from different angles and in different environments.

If you want to see more examples of our work you can visit our complete portfolio.

Conclusions: The future of rendering and its impact on industries.

In short, renderings are a powerful and versatile tool in the world of architectural design and beyond. They allow for clear and detailed visualization of projects prior to construction, facilitating decision making and effective communication.

As technology continues to advance, renderings are likely to become even more realistic and accessible, opening up new possibilities and opportunities in a variety of industries.

In conclusion, understanding what a render is and how it works is crucial for architects, designers and clients who want to take full advantage of this powerful tool. With this knowledge, you will be able to communicate your ideas more effectively, make informed decisions and visualize projects more accurately.

Renderings are a window into the future of architecture and design, and their impact on industries will continue to grow in the coming years.

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